Ram Introduces New 2019 Ram 1500 Laramie Longhorn Edition

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Ram has announced the all-new 2019 Ram 1500 Laramie Longhorn Edition, a no-compromise luxury truck with a southwestern theme.

“The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology and efficiency,” said Mike Manley, head of Ram brand. “Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats, than any other truck in the segment.”

The 2019 1500 Laramie Longhorn has iconic features and design cues from things you’d associate with a southwestern theme. The Ram Laramie Longhorn’s wood, metal, and leather elements emulate things such as an antique pocket watch, leather cowboy boots, or a horseman’s saddle.

The interior includes 100 percent full-grain leather dashboard and a door panel with a southwestern-design. Alligator skin pattern leather covers the interior cabin on elements such as the center console, instrument panel, seats, and door panel inserts.

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